No Frills
We created a social-first campaign that reimagined Bingle’s audience engagement by using humor and pet content to turn its ‘no-frills’ positioning into something entertaining and culturally relevant.
Problem
Bingle needed to stand out in a crowded, price-sensitive car insurance market. The aim was to reposition the brand as a smart, “No Frills” insurer that offers just what customers need—nothing extra. By targeting cost-conscious Australians, the campaign sought to boost brand awareness, drive engagement, and reinforce Bingle’s value-driven proposition in a way that resonated culturally and emotionally.
Snack Drawer crafted a social-first, native storytelling approach using humour and pet content. The creative concept centered on a visual metaphor: an over-the-top, extravagantly dressed dog juxtaposed with a simple, happy “no-frills” canine. This instantly communicated that with Bingle, less is more. Optimised for platforms like TikTok, YouTube Shorts, and Meta, the campaign featured five 20–30-second videos alongside repurposed content, ensuring the message felt organic and engaging.
Solution
Well Earned Results
Well Earned Results
Impressions
7M
45%
View through rate
Industry-leading CPV
+14.1%
The “No Frills” campaign delivered over 7M impressions and 2.6M YouTube views, with an impressive 45% view-through rate and a CPV of just $0.03. Additional metrics—including a 3.67% ad recall lift and strong engagement—proved the campaign’s effectiveness in reshaping insurance messaging and establishing Bingle as the go-to choice for savvy, value-seeking Australians.