Snack Drawer is a youth-focussed
branded entertainment studio
The antidote to tired content .
We make digital video that works harder, goes further and resonates in culture.
Brands We Work With
Snack Drawer was founded by Jamie Searle and Hannah McElhinney to help brands connect authentically with youth audiences.
From launching his career at Universal Music and NBCUniversal, to helping build two of Europe and APAC's leading social video companies, base79 and Brave Bison, Jamie continues to pioneer the category.
After working on brand integrations with some of the biggest celebs there are, from Lady Gaga to KSI, Jamie completed his MBA at City's Business School in London with a dissertation on Gen Z Marketing.
Hannah McElhinney, Chief Creative Officer
Hannah is a true culture enthusiast who creates content and builds brands that reflect the values of young people.
She's worked with leading youth platforms including VICE Media, i-D and Triple J, as well as culture brands like adidas, Absolut, Levi's and BMW.
Hannah's also an experienced presenter and host.
What we do
We come up with strategic ideas, execute them creatively and distribute them effectively.
We take a culture-first approach to brand strategy and campaign development that helps brands win the loyalty of Gen Z audiences.
Our insights reflect the attitudes and values of today’s youth, and we use them wisely to help give brands real meaning among their audiences.
We develop big creative ideas and turn them into entertaining and shareable content that earns its spot in the feeds of Gen Z.
Our productions feature talent, creators and influencers that audiences care about to ensure our content sticks, drives engagement and feels native to social environments.