Swinburne University of Technology

Choose Again

Swinburne tasked us with translating their above-the-line Change of Preference campaign into a digital campaign that would engage high-school leavers during the Change of Preference period and encourage them to switch to Swinburne. 

We tapped into gaming-inspired Character Select social trend and gave it new meaning by showing the career pathways up for grabs when you choose Swinburne. The results were a suite of native and genuinely good fun ads that reached the audience where they spend all their time: on TikTok and Twitch. 

Check it out

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