The #RemedyBoochUp ad campaign showcases fun and creative ways to Booch Up and drink Remedy Kombucha.
Remedy sees TikTok as a way to reach new health aware Gen Z audiences with their Kombucha brand in Australia and other key global markets such as New Zealand and Canada.
The campaign features 10 TikTok creators with a combined 7m followers on the platform. Participating creators include Avneesha, Dylan Pawson, Judaxx and Sasha Morpeth.
The campaign has so far delivered 3.5m views across 37 TikToks as well driving over 2k followers to the official Remedy Drinks TikTok account.
Phoebe Miller, Head of Marketing at Remedy Drinks Says:
For far too long sugary drinks have had all the fun. Remedy is making it right on TikTok with a cheers-worthy launch campaign set to make you stop and smile.
We’re always looking for new ways to connect with new drinkers and embracing this new social platform is a natural fit for Remedy with its cheeky and gutsy content. The #RemedyBoochUp campaign will allow us to reach and inspire Gen Z and Zillenial audiences in a joyful and engaging way."
Jamie Searle, MD at Snack Drawer says:
Working with Remedy is a fantastic opportunity for us to showcase a cool Aussie brand to the world in new entertaining ways. Working with TikTok creators has helped Remedy to move beyond its core demographic with native and eclectic video content. Many of the participating TikTokers have engaged audiences in other key Remedy Markets such as the US, Canada and UK so it's been really efficient in terms of reach.