About the Role
You will be the point person who is responsible for driving conversation for Netflix ANZ across socials (Instagram, Facebook, TikTok, Twitter and podcasts) whilst keeping it on budget and on brand.
You will be the main point of contact for our Netflix client, and will be across all details big and small. You will be able to provide answers and solutions on big picture matters such as budgets, team performance and structure, new initiatives, channel performance and results vs KPIs and proactive ideas.
You will also be someone who can address day-to-day matters such as ensuring any reactive ideas are actioned, resource blockages, and understand the sentiment online.
You know the media and social content landscape in Australia better than anyone. You understand what works, what doesn’t and why. You know what social media audiences want and how to give it to them efficiently.
You’re not shy about flagging potential issues, but you always bring a solution. You’re a problem solver, effective communicator and would win gold if time management was an Olympic sport.
This role is best suited to someone with significant experience working with content in a digital publisher or media organisation in a senior brand partnerships, content strategist or a senior social or audience development role.
Despite all your time management prowess, you also stream a lot of content on Netflix.
Lead and manage Snack Drawer’s Netflix editorial and publishing team responsible for the daily editorial output of Netflix ANZ’s Facebook, Instagram, TikTok and Twitter accounts, as well as podcasts and articles.
Run Daily WIPS with Netflix client and be responsible for capturing and implementing ideas and actions (even throw away comments!)
Stay up-to-date with new releases and social conversation around Netflix titles.
Honour the Netflix tone of voice across social, understanding what content our community engage with and how our work ladders up to the client’s overarching brand strategy.
Regular analysis of performance measured by reach, impressions and engagement amongst our target audience across platforms, making and implementing recommendations for continuous improvement of these metrics.
Provide performance analysis and solutions to Snack Drawer Managing Director and Chief Creative Officer and seek input to implement into editorial and publishing strategy.
Find efficient ways of working to always stay ahead of schedule and manage the overall budget, particularly as audience and editorial needs evolve the content producer.
Manage internal communications and processes to ensure work is delivered on time and on budget
Manage the workload of the Netflix dedicated Editorial Team and know when to bring in freelancers
Manage budget dedicated to external resources
Working as part of a team you will have the opportunity to work with the best in the industry that will provide you with a varied and flexible work environment, robust infrastructure and practices and ongoing training and development.
At least 5 years experience creating, managing and overseeing editorial or audience development of quality content, in particular short-form video content.
Experience in building engaged communities on social media
Experience managing a high-performing team of editors, creatives and audience development,
A deep understanding of pop culture
Demonstrable experience in content strategy and audience development, team leadership skills and expertise in social media trends, both in terms of content editorial, as well as platform and format evolution.
Passion for tech and emerging opportunities to build and engage communities, through new social platforms
Snack Drawer actively encourages those of diverse and otherwise marginalised backgrounds to apply for this position.
About the Company
About Snack Drawer
We’re an award-winning internet-first creative agency.
Our ‘Good Sugars’ Model helps brands create content for the internet that works harder, goes further and tastes better. We’re set up to meet the needs of the online environment, with an agile internet-first production model, hardworking distribution strategies and deep connection to pop culture.
Our growing roster of clients include Netflix, NBCUniversal, Eucalyptus, Swinburne University. Smiling Mind, and Wanderlust. Our work saw us recognised as Best Boutique Agency 2021 and also took out the pinnacle award of Most Influential 2021 at the inaugural AiMCO Awards held in February 2022, as well as receive 4 nominations for the 2021 Mumbrella Commscon awards including Best Social Media or Digitally Lead Campaign.
Our philosophy is not just to take from culture but to be part of it, which is why we create our own shows and channels including Rainbow History Class (The Queer and Trans history you don’t get at school) which has 400k followers across TikTok, Instagram and Snapchat and the Screen Australia / TikTok funded Docu-Series TransAthletica - which will be released in June 2022.
Diversity and inclusivity is at the heart of everything we do, including our employees and company culture. Since launch we have created work for our clients tackling LGBTQIA+ inclusion, sexual health and education, positive masculinity, youth mental health, disability rights, anti-racism, gender equality, careers and education.
We are a high performing, dynamic team who pride ourselves on our supportive, open and considerate work environment and prioritise our mental and physical wellbeing.