The Rubens

Time of my Life

Mushroom Records came to us to help them launch the new single by major Australian band, The Rubens, on TikTok. 

'Time of my Life' was written in a simpler pre-COVID world which, in light of all the missed milestones young people dealt with in 2020, gave the song a real sense of poignant nostalgia.

 

We leant hard into this and asked a group of creators to go through their phone archives and stitch together a nostalgic 'home movie'  featuring the times of the life they'd love to return to, soundtracked by the single. 

10

CREATORS
 

400K

HASHTAG VIEWS
 

793

UGC CLIPS
 

976

HOURS TOTAL PLAY TIME

Check it out